Introduction

NOMU — A walk-up container bar concept located on the Eastside of San Antonio, TX. NOMU is a Japanese word that directly translates to “To Drink”. The concept is highly inspired by the traditional Japanese Izakaya, an informal style dive bar. The brand direction and visuals are heavily inspired by a fusion of futuristic modern tokyo and cyperpunk anime.

Project Objectives

NOMU needed a brand identity built from scratch — to capture the essence of traditional Izakaya with a touch of influence from the cyberpunk genre.

Scope of Work

• Brand design

• Environment Design

• Brand Elements & Marketing Visuals

  
  

Brand & Environment Design

Brand Elements & Marketing Visuals

Expanding beyond digital presence, we created a suite of brand elements, container designs, and captivating marketing visuals. These elements unified NOMU's brand identity across offline and online channels, reinforcing brand recognition.